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Business experts say image is everything. An image can dictate the type of customers a business attracts and how much they will pay for the products or services offered. An image also broadcasts what a business is known for, which may be great customer service, or a trendy, upbeat environment, or a warm and fuzzy, down home feel. Since a company's image is, in essence, a “billboard” displaying its attributes, it's no great mystery that employees within a company also share the same attributes. If a company is known for poor service, their employees are uncaring, unmotivated and unprofessional. If a company is known for quality workmanship, their employees are well trained and highly skilled. The only way to build an impressive company image is accomplished by recruiting impressive people. |
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